The company is announcing its entry with a bang. In a brilliant marketing ploy, the company is concealing 500 pieces of a jigsaw around Villagio Shopping Mall tomorrow (Saturday).
Those finding the 500 pieces can take them to the Vodafone store where they get a goody bag and the opportunity to win one of 50 prize packs - including a Vodafone phone.
Then the winners of those will get to help construct a giant puzzle, and get the opportunity to win an all-expenses trip to absolutely anywhere in the world.
Given the publicity that the event is generating and will generate, that trip will be a lot cheaper than it would be buying sufficient advertising to get the same publicity!
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