A Qatar tourist guide today decided to shut down its paper publication, and to concentrate instead on its website.
It's not a huge or frequent publication (Qatar Explorer only updates its book every two years) but it is significant in that it is the first sign of a global trend coming to Qatar.
Across the world newspapers are going bankrupt. Faced with new competition from community news sites and from aggregate news sites like Google and with competition only ever just a click way, online brand loyalty has disappeared and online revenue is increasingly unable to support bloated newspaper and magazine outfits.
Yet despite the explosion of online web content - and traffic - in Qatar (we have seen our own website go from a few hundred visitors a month to over 70,000 in just two years) newspapers and magazines seem to have continued on oblivious.
Half hearted attempts at websites often break multiple web standards and SEO guidelines, and high prices are charged for advertising - often many multiples of what companies can pay for equivalent online exposure.
The real effect of the Internet in Qatar may be concealed by the huge population explosion, which has seen Qatar almost triple its population in the last four to five years. With a steady flow of new customers the effect of the Internet revolution on newspapers in Qatar could be hidden.
However, with one newspaper editor telling me she got more response to a classified in Qatar Living than in an ad in her newspapers, the days of print publication may well be numbered!
Also see: Qatar Newspapers